Our Work
Real brands. Real results. See how we've helped businesses find their voice and build brands that connect.
Craig Tuttle Construction
Luxury Design/Build & Renovation
The Challenge
Craig Tuttle Construction had the reputation and portfolio to match Omaha's top-tier market — but their online presence didn't reflect the full experience they deliver today. As they evolved into a more complete design/build/renovate team, they needed a website and message that communicated their value fast: premium craftsmanship, a smoother process, and transparency clients can actually feel.
They also needed the site to do more than 'look nice.' It had to guide the right clients toward booking a consultation, while giving prospects confidence that CTC is detail-driven, honest, and built for high-end work.
Our Approach
Before building the website, we partnered with Craig Tuttle Construction on a full Messaging & Branding process. Through a strategic questionnaire and discovery phase, we defined their positioning, values, ideal client, tone of voice, and differentiators. This resulted in a Clarity Messaging Document that became the foundation for the entire project.
With their brand fully aligned, we designed and developed a completely new website that reflects the level of craftsmanship and professionalism CTC delivers. Every page was built with intention, from messaging and structure to portfolio presentation and SEO foundations.
This is an ongoing partnership. We continue to support CTC strategically, ensuring their brand stays clear, consistent, and positioned for long-term growth.
What We Delivered
Branding & Messaging
Website Strategy & Copy
Website Design & Development
Portfolio Structure + Project Page System
SEO Foundations
Conversion Improvements
Brand Elements
Color Palette
Gold Bronze
#A89259
Black
#000000
White
#FFFFFF
Typography
Trajan Pro
Headings - Bold
Montserrat
Subheadings - Medium
Montserrat
Body - Regular
Brand Voice
Clarity
Direct, polished, no fluff
Connection
Calm, reassuring, client-led
Conviction
Premium, confident, experienced
Key Messaging Snapshot
One-Liner
We help Omaha homeowners design, build, and renovate exceptional spaces with craftsmanship, transparency, and a process you can trust.
Tagline
DESIGN. BUILD. RENOVATE.
Core Belief
A great build isn't just the finished product — it's the experience getting there. Clear communication and integrity should be standard.
The Results
CTC now has a website that matches their real-world reputation: refined, premium, and grounded in process. Their messaging clearly communicates why they're different, so the right clients self-qualify faster — and the sales conversation starts from trust, not explanation.
The new structure also supports long-term growth: a scalable portfolio system, SEO-ready foundations, and clear pathways for both inquiries and recruiting.
PLOT transformed our entire online presence. The messaging, the design, the strategy — everything now reflects the level of work we actually deliver. We're attracting better-fit clients and the conversations are starting from a completely different place.
Craig Tuttle
Owner, Craig Tuttle Construction
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